INDEPENDENT NETWORK INDONESIA for 2009

SPIRIT AND HARMONY
BASIC IDEA
This symmetrical concert was held from the diffables (different abilities). The situation occurs nowadays has proven that they continuously experiencing difficulties in offer to express their talents and abilities after graduating from the special schools and after this concert is conducted, the diffables will get standard notification and opportunity in the working field and in term of profession
The form of the concert is a grand performance which will be starred and casted by the diffables who have talents and abilities in art. This concert is also supported by national artists and will be held in JHCC Jakarta.

OBJECTIVES PROGRAM
– This concert is held to create a continuous awareness from related elements so that the balance which is the main objective of it will be achieved
– Skill and abilities of the diffable will get a similar and standard notification by public
– Create a special performance where optimism value will be highlighted

TARGET MARKET
Male / Female up to 18 y/o
Care, Expressive

CONTENT
Music, Art, and Dance yang dirangkum menjadi sebuah rangkaian cerita yang menjadi sebuah kesatuan pertunjukan

VENUE & DATE
Indoor : gedung JHCC, Jakarta
Around June 2009

YOUTH WEEK 2009
BASIC IDEA
The configuration of appreciations of youth-culture as anti-drugs campaign medium movement,, with attractive and entertaining packaging, but the contents of this campaign will delivers with graphic design and aesthetic element applicative, and some activities from festival atmosphere.
The two days of activities will accommodate creative and innovative souls for the youth who cares to expressed them self for positive activities.
the anti-drugs campaign will be delivered by the performers trough their speeches, using all kinds of attributes from t-shirt, gear branding. all of the games and competition will be formatted and cstill containing anti-drugs campaign / theme

OBJECTIVE PROGRAM
– Creating a space of interaction  for internal product to learn about teenage insight about drug abuse
– Built a strong brand association between product, Youth Culture  and Anti-Drugs Movement

TARGET MARKET
Male / Female 16-22 y/o
Care, Creative, Expressive

CONTENT
Band Performance, Youth Activities, Competition Games & exhibition.

VENUE & DATE
Outdoor : Jakarta, Bandung, Yogya, Malang, Makasar.
Around Nov-Des 20

KICKFEST 2009
BASIC IDEA
Kreative Independent Clothing Community [ KICK ] is a business forum and organization of local clothing and distro entrepreneurs from Indonesia, and stands from 2006 in Bandung.
KICKFEST is the biggest annually event in clothing industries and distro from some cities in Indonesia. Selling exhibition and community gathering from every youth creative community become the soul of this event.
Organized in 3 days on August 2008 in Bandung. 160 clothing brand from 9 cities and 80 community booths, succeed with over 3.5 billion rupiahs and 300.000 visitors.
Objectives of this event are for showing image and transferring product knowledge to massive consumers.
This event formatted with exhibition and selling activities from KICK community as the most clothing industries who involved, and some creative communities as the participants for creative industries in Indonesia.

OBJECTIVE PROGRAM
– A form of gathering event for local clothing community in Indonesia, all ages target of market (a, b, c class)
– A festival event that is packaged in an indie community exhibition and expo
– These chain of events that are conducted in few cities is the business proof of how clothing already of how clothing already built in to one of the most developing business alternative
– Improving to people about development clothing industries with others participants community for the last 10 years.
– KICKFEST 09 is the one of the sequence for the past years as creative clothing industries existence in Indonesia.

TARGET MARKET
Male / Female 16-22 y/o
Public, fashion aware,

CONTENT
Selling &  Exhibition booth, Music Performance & Community Gathering

VENUE & DATE
Indoor  / Outdoor : Malang, Yogyakarta. Jakarta & Bandung
Around  April – November 2009

ASIAN EXTREME SPORT COMPETITION
BASIC IDEA
Asian Extreme Sport Federation accommodates extreme sports like skateboarding, inline skating, and freestyle BMX, include Indonesia as one of the member.
One of the reasons why this event was conducted after few series were previously done in some countries in Asia was the number and quality of Indonesian extreme sport lovers.
The competition will be held in 3 days, and conduct in a public space. The objective is to make a trigger for achievement and quality beginner, amateurs, and professional of Indonesian extreme sport players.
The whole activity will be formatted “sport & music performance” event and remarking a   relation between sports and music as part life of youth in Indonesia.

OBJECTIVE PROGRAM
– To socialite extreme sport in Indonesia
– To accommodate achievement and interest of extreme sport players in Indonesia
– To create a trigger achievement and quality of amateurs and professionals players in Indonesia
– To increase local and international tourist visitation in Indonesia, especially in Bandung

TARGET MARKET
Male / Female 16-22 y/o
Sporty, Music listeners

CONTENT
Extreme Sport Competition & Exhibition, Music Performance & Booth Selling

VENUE & DATE
Outdoor :Bandung Area [ Alt: Gasibu & Gd. Sate Area ]
Around Jun-Jul 2009

RIDE RIGHT
BASIC IDEA
The number of traffic accidents in Indonesia is dominated by motorcycles. Students, however, has contributed some significant numbers in that matter due to their negative behavior on the street. Therefore, the need to create awareness in good, safe yet responsible driving is necessary.  Ride right is a creative, stand out, direct and audience-focused (segmented) Customer Activity created for this matter.
Loaded with integrated campaign, Right will be communicated to students in an interesting and entertaining way which will also be accommodated with the life style of the youngsters so that the objectives will be achieved and understood by target audience.
This program will be conducted in big cities in Indonesia with “School Visit” as the format.
Main activity proposed is a fun lecture wrapped in interactive quiz format, or shall we say it “edutainment”. The winner of the Quiz in every school will be competed in the final round which will be held in every city with “Festival” as the concept.
Many interesting & unique activities will be held in that festival, such as Live Music, Activity Booth, and Student Rally. All activities will be treated as a hands-on safe driving manual where all participants will be given simulation test in every post that must be visited. This festival is also targeted for attention-gatherer program for broader public

OBJECTIVE PROGRAM
– To inspire, awake & create awareness of safe driving through experiential learning
– Share knowledge & training for student about safe driving, specially for motorcycle riders in the format of edutainment
– Give an in-depth experience to create emotional bonding between product & consumers

TARGET MARKET
Male / Female 17-19 y/o
Care, Dynamic, Sociable

CONTENT
School Visit, Quiz, Rally, Performance & Exhibition.

VENUE & DATE
Outdoor : Jakarta, Bandung, Yogya, Semarang, Surabaya, Malang, Bali dan Makasar.
Around Feb-March 2009

EXPOSE UR SELF
CHAPTER#1 : MUSIC VIDEO SESSION
BASIC IDEA
A Man’s life is what his thoughts make of it” Ujar Marcus Aurelius Antonius, Rome Caesar.
Expose ur self is a short course program for high school student, to introducing about worlds of creative industries for the student, like showbiz, design and multimedia, clothing, etc. in this first step (chapter #1) will discuss about “music video” knowledge, and making unique and fine show documentation from using existing hand phone digital device.
These programs will package in road show forms in some big cities in Indonesia. This short course will involve many students in their school hours from some high school. (1school/day). After followed the class session, the students will do creative experience process in music video documentation contest on 4 different locations. The locations are school, café, and public areas. Interesting fun games and band performances for the objects, will delivered on that every locations. For the students who not attend class session, can joining video and photo contents using hand phone. The winner of this contest will announce in   their cities, and will be an ambassador for the grand final.

OBJECTIVE PROGRAM
– Support and made self potential of experimental learning students (awake, inspire, and campaign)
– To feel fun, unique, memorable, creative experience
– Giving value experience to make motional – bonding between product and consumers

TARGET MARKET
Male / Female 17-19 y/o
Creative, Dynamic, unique

CONTENT
School Visit, Photo & Video Contest, Performance & Exhibition.

VENUE & DATE
Outdoor : Jakarta, Bandung, Yogya, Semarang, Surabaya, Malang, Bali dan Makasar.
Around Jan-March 2009

BANDUNG BIKE WEEK 2009
BASIC IDEA
Event for bikers all over Indonesia and foreign community which was based on hobbies and as a form of dedication for HARLEY DAVIDSON, also to give a fresh and unique event visitors.
The event gives opportunity to socialize the Harley Davidson, the history and its community to the public and to make a mutual relationship between them so it became a monumental experience for the public

TARGET MARKET
Male / Female up to 18 y/o
> 1500 motorcycles, >50000 audiences
Public, Creative, Dynamic, Sociable

CONTENT
stage perfomance, exhibition

VENUE & DATE
Outdoor :  Bandung, Diponegoro & Gasibu Area
2 Days Event Around June-Sept 2009

~ by independentnetworkindonesia on December 24, 2008.

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